E-Commerce Essay Example | Topics and Well Written Essays - 1750 words

E-Commerce - Essay physical exerciseThe world today has become a highly connected and online place as compared to that of the last decade. The raft all over the world increasingly stay in a wired as tumesce as wireless globalized z integrity where live communication and direct collaboration happens each hour, every minute, every second and every moment on a regular and daily basis (Solomon and Schrum, 2007, p. 8). In the center(a) of the 1990s, the Internet, or the World Wide Web as it is commonly referred to, emerged as the most disruptive potpourri of electronic and communication innovation, bringing in a sea change for the kinds of methods and processes used by mixed business organizations to communicate between their clients, customers, employees and even the suppliers (Petrassi, 2008, p. 1). Web 2.0 usher unwrap be officially defined as the process of increasing intelligence and values for every one through information sharing and depicted object creation and sharing (H oegg et al., 2006, p. 13). The web 2.0 is an evolution that has happened over the years since the emergence of the dotcom bubble in the US around the year 2001 (Oreilly, 2005). The word Web 2.0 originates around in 2004. The Web 2.0 essentially represents the group of processes concerning social, instauration and architectural independence that promotes free and seamless migration of data as easily as business processes from one platform to another employ the common medium of the Internet. The processes and related patterns increasingly focus on sundry(a) interaction models that facilitate and promote various levels of communication between individuals and software processes and interfaces (Governor, Hinchcliffe and Nickull, 2009, p. ix). On a simpler note, it can be said that Web 2.0 represents the practice of accessing and sharing online digital content for interpersonal purposes as well as for the purpose of service delivery (ExplainingComputers.com, 2011). Today, the latest version of the web is immensely viewed as a platform that is catering to interaction, innovation and even online delivery of services (Petrassi, 2008, p. 1) There have been a extended number of benefits arising out of the huge and major adoption of 2.0 version of the web by individuals and businesses. Increasing in Buyers Power The emergence of businesses via the Internet due to the evolution of the Internet has significantly created an derangement of power in the marketplace. Going by Porters five forces model, it can be only if said that the web 2.0 and the emergence of various business on the basis of it has significantly provided a skunk of power to the buyers and consumers. Using the Internet, consumers can access feedback for the products that they are willing and interested to buy simply by visiting some websites or product related blogs (Barefoot and Szabo, 2009, p. 6). This has, in return, promoted high levels of diminishing customer verity for any particular brand (Go vernor, Hinchcliffe and Nickull, 2009, p. xi). High levels of Exposure The emergence of web 2.0 provides a great window of opportunity for companies around the globe. The companies can display their products to a global audience while also promoting their products using various extensive Internet applications, thereby increasing their degree of involvement (Roughley, 2007, p. 4) Increasing the Consumer Involvement As of today, companies are making their presence felt on the social networking sites and are increasingly rolling out online marketing campaigns in an attempt to increase the degree of involvement for the consumers, which helps in increasing their marketing capableness (Lincoln, 2009, p. 140). The web 2.0 provides the online marketers with the opportunity to create advertisements that are engaging, entertaining, informative and creative at the same time (Tuten, 2008, p. 17). This helps in creating a